BaByliss is the leading manufacturer of electrical personal care appliances, from hairdryers, straighteners, tongs and crimpers to hair clippers and trimmers, women’s hair removal products and beauty .
Much-loved hairstylist Lelievre worked in Paris in the 1960’s. With his professional experience, he improved the first ever curling tong built for hair stylists. He then began marketing & distributing his innovation to professionals as well as the public throughout Europe and the Babyliss brand was born!