During the peak festive season in December, Beytech hosted a Bialetti coffee tasting stand at Carrefour, offering shoppers the opportunity to experience the rich taste and quality of authentic Italian coffee.

The activation attracted strong footfall throughout the high season, with many customers stopping to taste freshly brewed coffee prepared using Bialetti moka pots. The experience created high engagement, as visitors showed great interest in the brewing process, asked questions about the products, and explored different Bialetti coffee blends.

Customer feedback was extremely positive. Many visitors expressed their appreciation for the smooth taste, rich aroma, and creamy texture of the coffee, while others were impressed by the simplicity and authenticity of the moka pot brewing method. The tasting stand also encouraged discussions around coffee rituals at home and positioned Bialetti as a trusted and iconic brand for everyday coffee moments.

Overall, the December tasting activation proved to be highly successful, reinforcing Bialetti’s strong presence during the festive season and creating a memorable in-store experience for Carrefour shoppers.